COM 471 - Corporate Communication in Latin America

Description:
This course studies business communication in Latin America. It provides a Latin American perspective for business communication theories, strategies and practices. It also investigates the interaction of cultures from social, political, and legal viewpoints.

Prerequisites:
Prerequisite: COM 370 and major status for public relations majors or instructor permission.

Credits: (4)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

Ability to understand and describe the structural parameters of the most important Latin American economies, understanding how they affect the business communication landscape, such as political structure, economic structure, mass media, infrastructure, legal structure and social structure.
Ability to identify and explain cultural differences and how they affect the business communication landscape in Latin America.
Ability to understand and describe how public relations, and integrated communications take place in Latin American countries.

Learner Outcomes Approval Date:
2/20/14