Dec 02, 2020  
2018-2019 Undergraduate Catalog 
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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RMT 467 - Retail Management

Retail store ownership and management, including startup, location, market analysis, customer service, organization, merchandise management, human resource management, sales promotion, and financial planning.

Prerequisites: RMT 330 and senior standing.

Credits: (4)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

  • Describe the framework of retailing and its special characteristics.
  • Apply strategic planning in retailing.
  • Critique the philosophies of business ownership and management.
  • Describe retail institutions on the basis of strategy mix.
  • Describe and apply the steps in setting up a retail organization.
  • Describe and understand the processes of merchandise buying and handling.
  • Describe and understand several pricing concepts and strategies.
  • Describe and understand the elements involved in a retailers communication with its customers.
  • Discuss and identify the unique aspects of service retailing.
  • Evaluate retail management information from multiple sources.
  • Use electronic mail and Power Point presentation.
  • Demonstrate technology into presentations and assignments.
  • Demonstrate how computers and the World Wide Web can be used in retail operations.
Learner Outcomes Approval Date:

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