Dec 02, 2020  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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RMT 350 - Omni Channel Retailing


Description:
Examines the progress and application of omni channel retailing.

Prerequisites:
Prerequisite: RMT 330.

Credits: (4)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

  • Demonstrate knowledge of the history of omni channel retailing and its impact on management of the 21st century.
  • Demonstrate knowledge of the framework of omni channel retailers.
  • Describe the elements involved in omni channel security.
  • Describe the elements involved in omni channel social media.
  • Critique the omni channel strategies and tactics of retailers.
  • Create a web based retailer.
Learner Outcomes Approval Date:
1/22/2015



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