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May 14, 2024
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RMT 330 - Principles of Retailing Description: Introduction to retailing including retail stores, merchandising, operations, store location and layout, internal organization, buying, personnel management, inventory control, and sales promotion.
Credits: (4)
Learner Outcomes: Upon successful completion of this course, the student will be able to:
- Demonstrate an understanding of the purpose of retailing and where it fits in the field of business.
- Identify careers and opportunities in retailing.
- Discuss the philosophies of retailing.
- Identify various forms of retailing.
- Demonstrate basic merchandising techniques.
- Identify the role of the sales supporting function.
- Define the responsibilities of the retail: operations function.
- Demonstrate basic decision-making skills in retailing.
- Discuss and identify the unique aspects of service retailing.
- Evaluate retailing principles from multiple sources.
- Competent in the use of electronic mail and Power Point presentation.
- Incorporate technology into presentations and assignments.
- Understand how computers and the World Wide Web can be used in retail operations.
Learner Outcomes Approval Date: 3/7/2002
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