Dec 03, 2020  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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RMT 330 - Principles of Retailing


Description:
Introduction to retailing including retail stores, merchandising, operations, store location and layout, internal organization, buying, personnel management, inventory control, and sales promotion.

Credits: (4)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

  • Demonstrate an understanding of the purpose of retailing and where it fits in the field of business.
  • Identify careers and opportunities in retailing.
  • Discuss the philosophies of retailing.
  • Identify various forms of retailing.
  • Demonstrate basic merchandising techniques.
  • Identify the role of the sales supporting function.
  • Define the responsibilities of the retail: operations function.
  • Demonstrate basic decision-making skills in retailing.
  • Discuss and identify the unique aspects of service retailing.
  • Evaluate retailing principles from multiple sources.
  • Competent in the use of electronic mail and Power Point presentation.
  • Incorporate technology into presentations and assignments.
  • Understand how computers and the World Wide Web can be used in retail operations.
Learner Outcomes Approval Date:
3/7/2002



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