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Apr 23, 2024
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RMT 320 - Topics in Strategy for the Craft Brewing Industry Description: This course is a broad overview of the key elements required to start and operate a craft brewery in the United States. Includes an introduction to topics such as financing, accounting, branding, distribution, business plan development, management, and retail specific to craft brewing.
Prerequisites: Prerequisites: admittance to the Craft Brewing Program or permission from the department.
Credits: (5)
Learner Outcomes: Upon successful completion of this course, the student will be able to:
- Construct a business plan for a start-up business
- Analyze costs related to brewing industry which includes materials, supplies, and labor
- Demonstrate knowledge of the three-tiered system of distribution for beer
- Apply theories of consumer behavior to the formulation of effective marketing strategy
- Discuss the goals of marketing strategy as they pertain to strengthening brands
- Discuss and defend developed business plan
- Demonstrate an understanding of the purpose of channel selling and where it fits in the field of brewing
- Apply the functional areas of channel selling and how those areas interrelate with the craft beer business
- Identify basic understanding of the ethical and legal issues in brewery
- Acquire knowledge of the framework of distribution and its special characteristics within the brewing industry
- Describe the interdependence of the brewer and the distributor
- Apply the elements involved in a brewer’s channel communication
- Describe the brewer’s supply chain management
- Describe and list the key requirements and mandatory reporting in Washington State
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