RMT 320 - Topics in Strategy for the Craft Brewing Industry

Description:
This course is a broad overview of the key elements required to start and operate a craft brewery in the United States. Includes an introduction to topics such as financing, accounting, branding, distribution, business plan development, management, and retail specific to craft brewing.

Prerequisites:
Prerequisites: admittance to the Craft Brewing Program or permission from the department.

Credits: (5)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

Construct a business plan for a start-up business
Analyze costs related to brewing industry which includes materials, supplies, and labor
Demonstrate knowledge of the three-tiered system of distribution for beer
Apply theories of consumer behavior to the formulation of effective marketing strategy
Discuss the goals of marketing strategy as they pertain to strengthening brands
Discuss and defend developed business plan
Demonstrate an understanding of the purpose of channel selling and where it fits in the field of brewing
Apply the functional areas of channel selling and how those areas interrelate with the craft beer business
Identify basic understanding of the ethical and legal issues in brewery
Acquire knowledge of the framework of distribution and its special characteristics within the brewing industry
Describe the interdependence of the brewer and the distributor
Apply the elements involved in a brewer’s channel communication
Describe the brewer’s supply chain management
Describe and list the key requirements and mandatory reporting in Washington State