Nov 23, 2020  
2018-2019 Undergraduate Catalog 
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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RMT 320 - Topics in Strategy for the Craft Brewing Industry

This course is a broad overview of the key elements required to start and operate a craft brewery in the United States. Includes an introduction to topics such as financing, accounting, branding, distribution, business plan development, management, and retail specific to craft brewing.

Prerequisites: admittance to the Craft Brewing Program or permission from the department.

Credits: (5)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

  • Construct a business plan for a start-up business
  • Analyze costs related to brewing industry which includes materials, supplies, and labor
  • Demonstrate knowledge of the three-tiered system of distribution for beer
  • Apply theories of consumer behavior to the formulation of effective marketing strategy
  • Discuss the goals of marketing strategy as they pertain to strengthening brands
  • Discuss and defend developed business plan
  • Demonstrate an understanding of the purpose of channel selling and where it fits in the field of brewing
  • Apply the functional areas of channel selling and how those areas interrelate with the craft beer business
  • Identify basic understanding of the ethical and legal issues in brewery
  • Acquire knowledge of the framework of distribution and its special characteristics within the brewing industry
  • Describe the interdependence of the brewer and the distributor
  • Apply the elements involved in a brewer’s channel communication
  • Describe the brewer’s supply chain management
  • Describe and list the key requirements and mandatory reporting in Washington State

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