Aug 14, 2020  
2018-2019 Undergraduate Catalog 
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 360 - Principles of Marketing

Principles of marketing class for non-business majors. Explores the function and processes of marketing, introducing students to the fundamental marketing concepts. Course will be offered every year (Fall, Winter, Spring, Summer).

Prerequisites: this course is only available to non-business majors.

Credits: (5)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

  • Demonstrate a basic understanding of the fundamental concepts of marketing
  • Explain and analyze the importance of social, cultural, and economic information and change to the business community.
  • Explain how marketing uses psychological, social, cultural, and situational factors to create value for customers.
  • Analyze the effects of culture and social media on political marketing, consumer behavior, and society.
  • Explore and describe the different qualitative and quantitative market research techniques and their potential impact on society.
  • Explain and describe the impact of the sustainability movement on inviduals, the business community, and society through product development/management, packaging, and corporate social responsibility. 
Learner Outcomes Approval Date:

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