Jul 21, 2019  
2018-2019 Undergraduate Catalog 
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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COM 470 - Public Relations Strategies

Creation of a public relations program for an organization, agency, or institution.

Prerequisites: COM 370 and admission to either the communication studies, film, public relations, or journalism major.

Credits: (4)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

  • Plan a public relations campaign.
  • Report to your boss and/or client, to deliver effective formal campaign presentations.
  • Operate and utilize a number of public relations research methods.
  • Build and organize a coherent discourse emphasizing the strengths and minimizing the weaknesses of the organization.
Learner Outcomes Approval Date:

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