Mar 24, 2019  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog
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COM 370 - Advanced Public Relations Writing


Description:
Practical instruction in persuasive writing, news releases, broadcast material, speeches, institutional messages, newsletter articles, employer publications, backgrounders, features, and corporate profiles.

Prerequisites:
Prerequisites: COM 208, and COM 270, and admission to the public relations major, or non-profit minor, or instructor permission.

Credits: (4)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

  • Demonstrate understanding of the essential role of strategic problem solving and creative thinking in relationship to the larger strategic public relations campaign.
  • Explain technical writing practices and communication models that directly affect the public relations industry.
  • Demonstrate understanding of practice, theory and ethics of public relations through strategic writing skills.
  • Demonstrate advanced PR writing skills used in PR practice today.
  • Use AP Style writing.
Learner Outcomes Approval Date:
1/30/14



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