Jun 16, 2019  
2018-2019 Undergraduate Catalog 
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

[Add to Portfolio]

COM 350 - Persuasion and Culture

Role of persuasion in society, elements of human motivation, techniques, and appeals of the persuader.

Prerequisite: admission to either the communication studies, public relations, film, or journalism major.

Credits: (4)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

  • Develop ability to critically analyze persuasive messages
  • Increase skill in the development of oral persuasive messages.
  • Understand and apply various ethical criteria to persuasive strategies and campaigns.
  • Increase knowledge and ability analyze persuasive appeals found in advertisements.
  • Develop ability to analyze the persuasive actics of public speakers through study of cultural themes, evidence, emotion, and credibility.
Learner Outcomes Approval Date:

[Add to Portfolio]