May 27, 2019  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog
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COM 309 - Writing Broadcast Advertising


Description:
Principles and techniques used in writing effective radio and television commercials, public service announcements, and promotional copy. A writing intensive course.

Prerequisites:
Prerequisite: admission to either the communication studies, public relations, film, or journalism major.

Credits: (4)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

  • Understand and be able to apply the basic mechanics of good copywriting style for both radio and television commercials.
  • Learn how to organize a broadcast commercials and/or public service announcements targeting consumer behaviors and motivations.
  • Understand and be able to apply the various broadcast commercial formats in writing spot copy.
  • Learn how promotional broadcast copy contributes to a broadcast campaign. Students will also be introduced. to writing corporate media script writing and VNRs.
Learner Outcomes Approval Date:
1/20/10



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