COM 305 - Advertising Copywriting

Description:
Students will learn to write for the advertising industry, including a study of effective advertising copy, and the methods of creating project proposals and project assessments.

Prerequisites:
Prerequisite: COM 280.

Credits: (4)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

Formulate creative and practical solutions to word-based communications problems in advertising.
Demonstrate the ability to formulate and format advertising proposals, research documents in advertising, and other business correspondence.
Identify and qualify the needs of a client in the advertising field.
Create advertising copy that meets the needs of a client.
Show the ability to create copy that meets the needs of several different media formats, including television, print, and the Internet.
Demonstrate a facility with proper English and grammar in business writing.

Learner Outcomes Approval Date:
6/02/11