Sep 22, 2019  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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COM 305 - Advertising Copywriting


Description:
Students will learn to write for the advertising industry, including a study of effective advertising copy, and the methods of creating project proposals and project assessments.

Prerequisites:
Prerequisite: COM 280.

Credits: (4)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

  • Formulate creative and practical solutions to word-based communications problems in advertising.
  • Demonstrate the ability to formulate and format advertising proposals, research documents in advertising, and other business correspondence.
  • Identify and qualify the needs of a client in the advertising field.
  • Create advertising copy that meets the needs of a client.
  • Show the ability to create copy that meets the needs of several different media formats, including television, print, and the Internet.
  • Demonstrate a facility with proper English and grammar in business writing.
Learner Outcomes Approval Date:
6/02/11



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