Jun 16, 2019  
2018-2019 Undergraduate Catalog 
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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COM 300 - Media Research

Development, understanding and application of media research theories, methodologies and techniques.

Prerequisite: admission to either the communication studies, public relations, film, or journalism major.

Credits: (5)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

  • Identify/explain and/or demonstrate knowledge of the theoretical and methodological skills necessary for producing rigorous research on traditional and emerging media.
  • Identify/explain and/or demonstrate knowledge of traditional and new media research tools and to develop a critical approach to the use and misuse of these methods and/or technologies.
  • Develop hands on experience and understanding of the current cultural changes in media production and consumption.
  • Understand and explain the difference between qualitative and quantitative research methodologies.
  • Develop professional audience research methodologies applicable to traditional and new media.
Learner Outcomes Approval Date:

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