May 23, 2019  
2018-2019 Undergraduate Catalog 
2018-2019 Undergraduate Catalog
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COM 280 - Advertising Fundamentals

An introductory course that introduces the principles of advertising, including; ethics, social issues, professional practice, and the application of advertising principles to problems of business, non-profit, and political issues.

Prerequisite: COM 201.

Credits: (4)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

  • Identify the current forms of advertising in use in the United States and internationally.
  • Identify the major advantages and disadvantages of each form of advertising.
  • Critique and evaluate the processes involved developing advertising and integrated marketing campaigns.
  • Identify and explain creative approaches to advertising
  • Show an understanding of basic concepts of research for communication, including demographics, psychographics, surveys, focus groups and other instruments.
  • Demonstrate an understanding of the messages given by advertising.
  • Develop and apply your oral and written communication skills.
Learner Outcomes Approval Date:

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