Mar 29, 2024  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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ART 471 - Corporate Graphic Design


Description:
Concept and design as applied to corporate graphic design problems with emphasis on presentation and communication skills with analysis and implementation of marketing strategies. Class meets five hours per week.

Prerequisites:
Prerequisite: ART 470.

Credits: (4)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

  • Prepare a strategic mission statement and core values worksheet
  • Demonstrate expertise in the use of a branding process that might include identify brand positioning, brand image, brand affiliation, and the brand vision
  • Formulate creative briefs as part of the branding process
  • Generate and revise thumbnails, roughs, color studies and type studies for the full ideation process of design
  • Design a professional logo
Learner Outcomes Approval Date:
2/05/15



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