Sep 22, 2018  
2017-2018 Graduate Catalog 
    
2017-2018 Graduate Catalog [ARCHIVED CATALOG]

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ADMG 654 - Applied Customer Relationship Management (CRM)


Description:
This course examines customer relationship management (CRM) and the customer-driven practices that enable and organization to attract, satisfy, and retain customers profitably.

Prerequisites:
Co- or prerequisite: ADMG 501.

Credits:
(4)



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