Description: This course explores the radio ratings and billing structure theory and practice, covering radio formats, radio markets, methodology and execution. Course will be offered every year. Course will not have an established scheduling pattern.
Prerequisites: Prerequisites: COM 201 and COM 202 and FILM 215 and COM 304.
Learner Outcomes: Upon successful completion of this course, the student will be able to:
Describe and evaluate the history of Radio advertising as a viable business model.
Demonstrate an understanding of radio ratings and billing structures
Analyze the components of an effective multi-media Radio campaign
Demonstrate the skills necessary for executing a large-scale, radio-relevant station event