The page uses Browser Access Keys to help with keyboard navigation. Click to learn moreSkip to Navigation

Different browsers use different keystrokes to activate accesskey shortcuts. Please reference the following list to use access keys on your system.

Alt and the accesskey, for Internet Explorer on Windows
Shift and Alt and the accesskey, for Firefox on Windows
Shift and Esc and the accesskey, for Windows or Mac
Ctrl and the accesskey, for the following browsers on a Mac: Internet Explorer 5.2, Safari 1.2, Firefox, Mozilla, Netscape 6+.

We use the following access keys on our gateway

n Skip to Navigation
k Accesskeys description
h Help
    Central Washington University
  Feb 23, 2018
2017-2018 Undergraduate Catalog
[Add to Portfolio]

COM 404 - Radio Ratings and Revenue

This course explores the radio ratings and billing structure theory and practice, covering radio formats, radio markets, methodology and execution. Course will be offered every year. Course will not have an established scheduling pattern.

Prerequisites: COM 201 and COM 202 and FILM 215 and COM 304.

Credits: (2)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

  • Describe and evaluate the history of Radio advertising as a viable business model.
  • Demonstrate an understanding of radio ratings and billing structures
  • Analyze the components of an effective multi-media Radio campaign
  • Demonstrate the skills necessary for executing a large-scale, radio-relevant station event 
Approval Date:

[Add to Portfolio]