COM 475 - Public Relations Management

Description:
Application of theory and concepts to managing public relations and advertising accounts.

Prerequisites:
Prerequisites: COM 470 and admission to public relations major, or instructor permission.

Credits: (4)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

Identify PR and Advertising’s diverse components, framework, and plan basics
Understand PR and Advertising’s concepts and recognize tools utilized in a variety of marketplace situations/scenarios
Critically analyze case studies
Apply knowledge of the public relations and advertising industries to current events and historical case studies and dissect the impact PR and Advertising has on the culture

Learner Outcomes Approval Date:
1/30/14