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Mar 28, 2024
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COM 420 - Media Buying and Placement (On reserve as of 9/16/15) Description: Students learn the process by which companies purchase advertising, and how advertising buys are sold at the agency/corporate level. Students develop skills to calculate appropriate media buys. Put on reserve 9/16/15. Will go inactive 8/24/18.
Prerequisites: Prerequisite: COM 280.
Credits: (4)
Learner Outcomes: Upon successful completion of this course, the student will be able to:
- Conduct a media market analysis on behalf of a client.
- Understand the strategies for placing advertising in a variety of markets and media.
- Analyze the impact of new media forms have on advertising buys.
- Prepare a proposal of media buys for a client.
Learner Outcomes Approval Date: 2/19/09
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