Mar 28, 2024  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

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COM 420 - Media Buying and Placement (On reserve as of 9/16/15)


Description:
Students learn the process by which companies purchase advertising, and how advertising buys are sold at the agency/corporate level. Students develop skills to calculate appropriate media buys. Put on reserve 9/16/15. Will go inactive 8/24/18.

Prerequisites:
Prerequisite: COM 280.

Credits: (4)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

  • Conduct a media market analysis on behalf of a client.
  • Understand the strategies for placing advertising in a variety of markets and media.
  • Analyze the impact of new media forms have on advertising buys.
  • Prepare a proposal of media buys for a client.
Learner Outcomes Approval Date:
2/19/09



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