Mar 29, 2024  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

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ART 470 - Advertising Graphic Design


Description:
Concept and design as applied to advertising problems with emphasis on presentation and communication skills with analysis and implementation of marketing strategies. Class meets five hours per week. Acceptance into the BFA graphic design major via portfolio review. May be repeated up to 8 credits.

Prerequisites:
Prerequisite: by permission.

Credits: (4)

Learner Outcomes:
Students will be able to:

  • Utilize a set of methodologies for brainstorming as an individual and creative team
  • Formulate creative briefs for an advertising campaign
  • Design an advertising campaign
  • Solve design problems as a member of a creative team
  • Apply an integrated theme and concept to a complete advertising campaign system
  • Write headlines and copy
Learner Outcomes Approval Date:
2/05/15



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