COM 404 - Radio Ratings and Revenue

Description:
This course explores the radio ratings and billing structure theory and practice, covering radio formats, radio markets, methodology and execution. Course will be offered every year. Course will not have an established scheduling pattern.

Prerequisites:
Prerequisites: COM 201 and COM 202 and FILM 215 and COM 304.

Credits: (2)

Learner Outcomes, Activities and Assessments

Learner Outcome	Activity (optional)	Assessment
Students will be able to describe and evaluate the history of Radio advertising as a viable business model.	Students will evaluate current radio business model based on their historic understanding of the topic.	Graded assignment based on the differentiation between successful and non-successful models.
Students will be able to demonstrate an understanding of radio ratings and billing structures	Based on scenarios, student groups will analyze billing data based on ratings for a given radio format and market.	Graded case studies.
Students will be able to analyze the components of an effective multi-media Radio campaign	Students will diagram all the steps of an effective Radio Promotional campaign, including run dates for a campaign based on fictitious radio ratings structure.	Rubric based on design of campaign, proposal of promotional material, formulation of materials, overall organization, and prediction of needs.
Students will be able to demonstrate the skills necessary for executing a large-scale, radio-relevant station event	Students will plan and execute an actual large-scale event for KCWU-FM with the fictitious goal of increasing ratings and/or revenue.	Rubric based on relevancy for radio, use of multi-media entities, management of staff, preparation and arrangement of event, organization of training, execution or event, and value of the event to the community.