Mar 29, 2024  
2015-2016 Undergraduate Catalog 
    
2015-2016 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

COM 388 - Advertising Planning


Description:
Development of media strategies in advertising campaigns, including analysis of research, making useful media buys, integrating multiple objectives in the media message, and developing an assessment plan for effectiveness of message.

Prerequisites & Notes:
Prerequisite: COM 280.

Credits: (4)



Add to Portfolio (opens a new window)