Mar 29, 2024  
2012-2013 Undergraduate Catalog 
    
2012-2013 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 470 - Marketing Problems and Policy


Description:
The capstone course for the marketing specialty. Uses case analysis and other techniques to develop marketing decision skills and policy determination abilities.

Prerequisites & Notes:
Prerequisites: senior standing, MKT 362, MKT 468, and MKT 469, all with a grade of C or higher, and one marketing elective course, and admission to business administration or accounting major.

Credits: (5)

Consent
By permission.



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