Mar 29, 2024  
2012-2013 Undergraduate Catalog 
    
2012-2013 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 371 - Sponsorship and Promotion in Sport Business


Description:
Examination of sport sponsorship, sales, implementation, and evaluation; communication between sport sellers and consumers through advertising, sales promotion, public relations, and other forms of communication.

Prerequisites & Notes:
Prerequisites: MKT 362 and admission to either the business, accounting, or economics major.

Credits: (5)



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