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Apr 20, 2024
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MKT 364 - Marketing Promotion Management Description: Communication problems of marketing goods and services to consumers and industrial buyers; advertising management, personal selling, and sales promotion; analysis for the promotion mix; and public interest in marketing communication.
Prerequisites & Notes: Prerequisites: MKT 362 with a grade of C or higher, and admission to business administration, accounting, or economics major.
Credits: (5)
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