Mar 29, 2024  
2012-2013 Undergraduate Catalog 
    
2012-2013 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 362 - Essential Marketing Concepts


Description:
Introduction to the principles of marketing, creating, communicating, and delivering superior customer value, choosing target markets, managing customer relations. MKT360 and MKT362 are equivalent courses; students may not receive credit for both.

Prerequisites & Notes:
Prerequisites: admittance to a business, accounting, or economics major, and a specialization in economic and business forecasting.

Credits: (5)



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