Mar 28, 2020  
2012-2013 Undergraduate Catalog 
2012-2013 Undergraduate Catalog [ARCHIVED CATALOG]

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COM 420 - Media Buying and Placement

Students learn the process by which companies purchase advertising, and how advertising buys are sold at the agency/corporate level. Students develop skills to calculate appropriate media buys.

Prerequisites & Notes:
Prerequisite: COM 280.

Credits: (4)

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