Mar 29, 2024  
2016-2017 Undergraduate Catalog 
    
2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

Course Descriptions


 Courses numbered from 101–299 are lower-division courses, primarily for freshmen and sophomores; those numbered from 300–499 are upper-division courses, primarily for juniors and seniors. The numbers 296, 396, 496, and 596 designate individual study courses and are available for registration by prior arrangement with the course instructor and approval of the department chair.

The number in parentheses following the course title indicates the amount of credit each course carries. Variable credit courses include the minimum and maximum number of the credits within parentheses.

Not all of the courses are offered every quarter. Final confirmation of courses to be offered, information on new courses and programs, as well as a list of hours, instructor, titles of courses and places of class meetings, is available online in My CWU which can be accessed through the the CWU home page, and go to www.cwu.edu/registrar/course-information

 

Communication (COM)

  
  • COM 304 - Radio Programming Application


    Description:
    A rotational laboratory focusing on the individual methods, principals, and best practices of Radio Broadcasting. Students will learn and execute real-life Radio Broadcast programs of various formats on KCWU-FM, taking on a rotation of responsibilities.  May be repeated up to 15 credits. Course will be offered every year (Fall, Winter and Spring).

    Prerequisites:
    Prerequisites: COM 201 and COM 202 and FILM 215 or instructor permission.

    Credits: (5)

    Learner Outcomes, Activities and Assessments

    Learner Outcome

    Activity (optional)

    Assessment

    Students will be able to prepare and produce a Radio program.

    Students will do research, practice booking guests and execute a one-hour radio program.

     

    Rubric that measures their role as producer, their networking abilities, their decisions, their processes and time- management skills.

    Students will be able to demonstrate the operation of basic Radio studio equipment.

    Students will work with radio boards, automation software, phone screening equipment, VoxPro, and talkback systems.

    Rubric based on proficiency on equipment during live broadcast, the ability to accurately identify equipment terminology and purpose, the ability to troubleshoot, the ability to retain composure under pressure, and the ability to set-up and manage software. 

     

    Students will be able to practice and perfect their on-air delivery and voice skills in order to produce a deliverable.

    Students will record and listen to themselves on air and save audio cuts for produced radio air check.

     

    Rubric that assesses the end result of the three contributing roles and therefore the quality of the resulting Radio Program.

    Students will be able to successfully complete the certification process for the MusicMaster Radio Programmers course.

    Students will complete exercises and build a radio station within their own MusicMaster Personal Edition software.

    Graded worksheets based on troubleshooting problems within the MusicMaster software.



  
  • COM 305 - Advertising Copywriting


    Description:
    Students will learn to write for the advertising industry, including a study of effective advertising copy, and the methods of creating project proposals and project assessments.

    Prerequisites:
    Prerequisite: COM 280.

    Credits: (4)

  
  • COM 306 - Introduction to Transmedia


    Description:
    Combined lecture and skills development course exploring the creative challenges in mixed media communication for non-fiction and/or fiction contexts; emphasis on matching audience, content and platforms-including social media-and use of multiplatform tools and concepts.

    Prerequisites:
    Prerequisite: admission to either the communication studies, public relations, film, or journalism major or instructor permission.

    Credits: (4)

  
  • COM 308 - Public Affairs Reporting and Writing


    Description:
    Students will learn more advanced methods of writing and reporting of journalistic stories for print and online media, with a focus on how to cover public affairs news beats.

    Prerequisites:
    Prerequisites: COM 226, and COM 306 and admission to the communication department majors.

    Credits: (5)

  
  • COM 309 - Writing Broadcast Advertising


    Description:
    Principles and techniques used in writing effective radio and television commercials, public service announcements, and promotional copy. A writing intensive course.

    Prerequisites:
    Prerequisite: admission to either the communication studies, public relations, film, or journalism major.

    Credits: (4)

  
  • COM 310 - Writing and Reporting for Broadcast Journalism


    Description:
    Writing, news gathering, and reporting for the electronic media. Includes on-the-scene coverage and interviewing.

    Prerequisites:
    Prerequisite: admission to either the communication studies, public relations, film, or journalism major.

    Credits: (5)

  
  • COM 312 - Introduction to Non-Profit Leadership


    Description:
    This course introduces key elements in nonprofit organization leadership, and makes brief reviews of various nonprofit management topics, such as strategic missions, board development, leadership roles, fundraising, staffing, performance evaluation and accountability, nonprofit marketing and legal issues.

    Prerequisites:
    Prerequisite: admission to the nonprofit major, minor or certificate, public relations major, comm. major or permission of instructor.

    Credits: (4)

  
  • COM 315 - Studies in Communication


    Description:
    Specialized topics in communication providing depth of knowledge, expand theoretical exposure, and/or practical communication skills. By permission. May be repeated for credit under a different sub-topic. Grade will either be S or U.

    Credits: (1)

  
  • COM 321 - Visual Storytelling


    Description:
    The methods used to communicate journalistic stories effectively and ethically using still photography and video.

    Prerequisites:
    Prerequisite: admission to the digital journalism major, or instructor permission.

    Credits: (4)

    Learner Outcomes, Activities and Assessments

    Learner Outcome

    Activity (optional)

    Assessment

    Students will be able to shoot pictures using basic technical aspects of visual composition such as “rule of thirds,” framing, balance, and contrast.

    “Do it wrong” assignment where students create images that demonstrate  how to compose an video image incorrectly and then correctly.
    Students collect examples of images and analyze why they are good or bad.

    Graded assignments with rubrics.

    Students will be able to shoot pictures showing the impact of speed, aperture, lighting, color and lens choice in visual imagery.

    Assignment where students must manipulate  speed, aperture, lighting and color of the  same object to demonstrate the impact of each element on the image.

    Assignment to collect examples of imagery where the use of speed, aperture, lighting, color and lens choice impacted the story telling of the image either positively or negatively.

    Graded assignments with rubrics.

    Students will be able to shoot pictures  that show  how distance impacts the visual’s ability to communicate the story.

    Assignment to collect examples of how wide shots establish the scene, medium  shots define the players and close-up shots capture emotion/details.

    Assignment to shoot story using wide, medium and close-up shots. Video students will submit a visual sequence.

    Graded assignments with rubrics.

    Students will demonstrate the impact and ethical considerations of image manipulation.

    Supply students with original images and manipulated versions and have them analyze if the manipulation  enhances the viewers understanding or if it crosses ethical lines.

    Students apply ethical and unethical manipulation to their own images.  They then explain how the ethical manipulation enhanced storytelling and how the unethical manipulation distorted the story.

    Instructor rubric will evaluate team presentations requiring identification of ethical and unethical manipulation and an explanation as to why it is ethical or unethical.



  
  • COM 322 - Introduction to Studio Production


    Description:
    A combined lecture and skills development course that introduces students to the production elements of a television show with emphasis on the function and operation of studio lighting, audio, and cameras.

    Prerequisites:
    Prerequisites: film or braodcast journalism major status. Co-requisite: COM 322LAB.

    Credits: (4)

    Learner Outcomes, Activities and Assessments

    Learner Outcome

    Activity (optional)

    Assessment

    Describe the personnel functions in studio production.

     

    Quizzes.

     

    Show comprehension of roles and responsibilities of various studio production crew members.

     

    Describe equipment functions and safety features of a studio.

     

    Quizzes.

     

    Show comprehension of how lighting, audio, and editing equipment function and how safety procedures are applied.

     

    Construct a pre-production plan for a studio program.

     

    Exercises and assignments of increasing complexity.

     

    Present complete and effective elements such as marked scripts, segment timing, and floor plans and show ability to follow proper workflow.

     

    Direct a studio production.

     

    Exercises and assignments of increasing complexity.

    Self-evaluations and in-class critiques.

    Perform directing functions which result in an effective program, and show thoughtful analysis of the performance.

     

    Perform as a crew member in all other areas of studio production.

     

    Exercises and assignments of increasing complexity.

    Self-evaluations and in-class critiques.

     

    Show ability to effectively build sets, use lighting and grip equipment, operate cameras and audio, perform live switching, graphics, and recording, and operate a teleprompter.

     



  
  • COM 322LAB - Introduction to Studio Production Lab


    Description:
    Introduction to basic television studio production work-flow and production equipment certification. Four lab sessions held over two successive weekends.

    Prerequisites:
    Prerequisites: COM 321 and journalism or film major status, or instructor permission. Co-requisite: COM 322.

    Credits: (1)

  
  • COM 327 - Scriptwriter in Development and Production


    Description:
    Combined lecture/workshop, overview of the creative, communicative, and collaborative responsibilities expected of a scriptwriter in development and production. Students explore the challenges of this profession, as well as solutions to typical problems.

    Prerequisites:
    Prerequisites: COM 267 and admission to the communication or film major.

    Credits: (4)

  
  • COM 330 - Media Aesthetics


    Description:
    An examination of the major aesthetic elements involved in visual storytelling for film, including light, color, 2D and 3D space, time/motion, and sound.

    Prerequisites:
    Prerequisite: film major status.

    Credits: (5)

    Learner Outcomes, Activities and Assessments

    Learner Outcome

    Activity (optional)

    Assessment

    Recognize the major media aesthetic elements.

     

    Exams and written evaluations of films which demonstrate comprehension of principles of light, color, 20 and 30 space, time and motion, and sound.

    Analyze how aesthetic principles are used by directors and/or cinematographers to contribute to a film’s  diegesis.

     

    Written film evaluations demonstrating comprehension of how the principles of media aesthetics are used purposefully in narrative film.

    Create an original visual production or a research paper using major aesthetic  elements.

     

    Term  project: either  short film or visual essay applying major aesthetic elements; or research paper  demonstrating application of major aesthetic concepts in a research context.

    Produce an effective non- narrative media message using aesthetic techniques.

     

    Written I visual assignment demonstrating  comprehension

    and application of aesthetic decision-making leading to optimal non-narrative media messages.

    Analyze ethical considerations in the creation of media messages.

     

    Non-narrative media and/or film evaluations showing thoughtful and effective placement of aesthetic elements in an ethical context.



  
  • COM 333 - Communication Ethics


    Description:
    The study of ethical issues in communication.

    Prerequisites:
    Prerequisite: COM 202 and admission to major.

    Credits: (4)

  
  • COM 337 - Documentary Scriptwriting


    Description:
    Introduction to the format, story and style elements for documentary film. Topics include narrative point-of-view, story structure, camera placement, interviewer presence, narration and voice-over commentary, re-enactment and archival materials.

    Prerequisites:
    Prerequisites: COM 267, and admission to the communication or film major.

    Credits: (4)

  
  • COM 340 - Public Communication: Theory and Practice


    Description:
    Survey of rhetorical theory and practice from ancient to modern times. Emphasis on rhetorical application to public speaking settings.

    Prerequisites:
    Prerequisite: students must be admitted to communication studies, public relations, film or journalism major in order to register for this course.

    Credits: (4)

  
  • COM 341 - Introduction to Field Production


    Description:
    A combined lecture and skills development course that introduces students to the principles and techniques of location production and visual storytelling for narrative and documentary film.

    Prerequisites:
    Prerequisites: film or broadcast journalism major status or instructor. Co-requisite: COM 341LAB.

    Credits: (4)

    Learner Outcomes, Activities and Assessments

    Learner Outcome

    Activity  (optional)

    Assessment

    Demonstrate knowledge of fundamental processes of telling a visual story using single camera production methods.

    Quizzes I exams.

    Show understanding of technical and logistical activities and how they relate to telling a compelling visual story.

    Employ appropriate image composition, audio recording, and operational functions of both camera and audio equipment.

    Equipment certification and independent production assignments. Screen productions in class.

    Present productions and certification exercises resulting in effective image composition and quality sound.

    Employ lighting techniques and safety procedures.

    Equipment certification and independent production assignments. Screen productions in class.

    Present productions and certification exercises resulting in quality lighting and appropriate safety procedures.

    Complete pre-production planning for a single camera production.

    Submit pre-production paperwork before principle photography.

    Effective use of script, storyboard, and budget to successfully tell story and satisfy client needs (if applicable).

    Employ video editing software from ingest of media through final project delivery.

    Independent production assignments. Screen productions in class.

    Effective image acquisition, audio recording, continuity editing, and image adjustment in the telling of a compelling visual story.

    Explain production crew roles and professional set etiquette.

    Quizzes and self-evaluation.

    Demonstrate understanding of roles and responsibilities of a professionally run set and show thoughtful self-assessment of using proper procedures.



  
  • COM 341LAB - Introduction to Field Production Lab


    Description:
    Introduction to cameras, lighting, audio and grip equipment used in field production, set etiquette and production work flow including post-production and exporting the finished product. One two-hour laboratory session weekly.

    Prerequisites:
    Prerequisite: COM 321 and journalism or film major status or instructor permission. Co-requisite: COM 341.

    Credits: (1)

  
  • COM 342 - Broadcast News Producing


    Description:
    Principles and techniques used in producing newscasts for broadcast news, with emphasis on television news.

    Prerequisites:
    Prerequisite: Com 310 and admission to the digital journalism major.

    Credits: (4)

    Learner Outcomes, Activities and Assessments

    Learner Outcome

    Activity (optional)

    Assessment

    Students will be able to operate producing software that parallels software used in newsrooms

    Create their own template for a newscast that addresses structure of the newscast and connections to necessary software

    Graded assignment with rubric

    Students will be able to identify the guidelines and rules of broadcast news producing

    Produce a mock newscast. Assistant produce a Central NewsWatch newscast.

    Peer and teacher evaluation using rubric.

    Students will be able to develop flow and continuity within a  newscast to attract and retain viewers

    Revise reporter intros and tags in mock newscast to improve flow and continuity. Suggest intros and tags to reporters while assistant producing a Central NewsWatch newscast.

     

    Graded assignment with rubric that analyzes steps taken to improve flow of newscast

    Students will be able to write effective news teases

    Write teases for mock newscasts. Write teases for   Central NewsWatch newscast.

    Peer review of presentation with justifications for approaches ta ken to tease writing.

    Students will be able to use live shots, as-if-lives and studio hits to improve pacing and to place emphasis on stories

    Produce mock newscasts incorporating live shots, as-if-lives and studio hits.

     

    Peer review and critique of other students’ newscasts providing proper justification for shot selection.

     

    Students will be able to time a show and make adjustments if the show is “heavy” or “light.”

     

    Produce newscast with emphasis on timing.

    In-class exercises, where students’ must make split second decisions.

     

    Instructor uses rubric to discern whether produced newscast meets timing expectations:

    Instructor evaluates whether students exhibit creative decision ma king under stress

     

    Students will be able to structure

    And restructure stories to produce different newscasts with different formats and goals.

     

    Teams suggest story structure ideas in mock newscast situations. Students work with

    Central NewsWatch assignment editor to suggest story versions for newscast and on-line publication

    Peer Review Committee and student supervisors assess students’ justification for programming decisions

     

    Students will be able to field produce a story to better communicate the message of the story using tools such as stand­ ups, interviews, as-if-lives, and other producing tools.

     

    Students identify attributes of tools and suggest ways the tools may be utilized to better communicate a message. Students actually field produce a story with a reporter for Central NewsWatch.

     

    I n a quiz, students correctly identify ways to utilize field producing tools.
    Instructor and team peers use rubric to assess field-produced stories.

     



  
  • COM 345 - Business and Professional Speaking


    Description:
    Oral communication in career and professional settings with focus on public presentations, briefings, and persuasion.

    Credits: (4)

  
  • COM 346 - Production Management for Film


    Description:
    Theory, discussion, and practical application of planning and management fundamentals during preproduction, production, and postproduction of narrative and/or documentary programs.

    Prerequisites:
    Prerequisite: film major status.

    Credits: (4)

    Learner Outcomes, Activities and Assessments

    Learner Outcome

    Activitv  (optional)

    Assessment

    Identify terms and concepts needed to manage the production of a film or program from start to finish.

     

    Quiz/exam showing understanding of production management processes, roles, and responsibilities.

    Solve problems in the management of a film or program production.

     

    Written assignments showing resolution of problems using skill-sets related to production management.

    Deconstruct a film or program proposal.

     

    Portfolio assignment breaking down into various elements proposals in both narrative and documentary forms.

    Construct a stripboard for a narrative film or promotional program.

     

    Portfolio assignment demonstrating construction of proper cross-plots.

    Design an accurate plan for scheduling and budgeting a narrative film or program.

     

    Portfolio assignment resulting in an at- or under-budget plan and appropriate allocation of time.

    Design an accurate plan for scheduling and budgeting a documentary production.

     

    Portfolio assignment resulting in an at- or under-budget plan and appropriate allocation of time.



  
  • COM 347 - Copy Editing


    Description:
    Students will learn the editing process, how to edit for mechanics and content, including Associated Press style, as well as how to write headlines and cutlines.

    Prerequisites:
    Prerequisites: admission to the major (i.e. com studies, public relations, film, journalism, English writing specialization), or professional writing certificate program or permission of the instructor.

    Credits: (4)

  
  • COM 348 - Publication Design


    Description:
    Publication design, the theories of graphics, headlines, and text. Management of the design process.

    Prerequisites:
    Prerequisite: admission to either the English writing specialization, communication studies, public relations, film, or journalism major.

    Credits: (4)

  
  • COM 350 - Persuasion and Culture


    Description:
    Role of persuasion in society, elements of human motivation, techniques, and appeals of the persuader.

    Prerequisites:
    Prerequisite: admission to either the communication studies, public relations, film, or journalism major.

    Credits: (4)

  
  • COM 351 - Visual Anthropology


    Description:
    Provides methodological, theoretical, and practical background to produce and evaluate imagery in films and video; guidelines and practice of image presentation/ manipulation in anthropological and social contexts. COM 351 and ANTH 351 are cross-listed courses; students may not receive credit for both.

    Prerequisites:
    Prerequisites: ANTH 130 or ART 225 or COM 321 or COM 330.

    Credits: (4)

  
  • COM 353 - History of Narrative Film


    Description:
    A history of the development of narrative film as an art form and cultural medium, with primary focus on Hollywood cinema. COM 353 and ENG 353 are cross-listed courses; student may not receive credit for both.

    Prerequisites:
    Prerequisite: FILM 250.

    Credits: (4)

  
  • COM 354 - History of Television


    Description:
    Historical survey of television as an entertainment, information, and art medium. Emphasis on understanding the cultural, social, political, technological, and economic conditions of production; the examination of television as text itself; and TV’s impact on audiences. COM 354 and ENG 354 are cross-listed courses, students may not receive credit for both.

    Prerequisites:
    Prerequisites: either COM 201 or FILM 250.

    Credits: (4)

  
  • COM 355 - History of Documentary


    Description:
    Survey of documentary history from 1895 to present. Focus on philosophy of documentary approach, overview of the most important topics and issues, and development of critical standards in the genre. COM 355 and ENG 355 are cross-listed courses; students may not receive credit for both.

    Prerequisites:
    Prerequisites: either COM 201 or FILM 250.

    Credits: (4)

  
  • COM 356 - Writing for Screen Genre


    Description:
    An introduction to the story, style comedic or dramatic elements that distinguish major genres, the role of genre in the Hollywood production system, and the impact of genre on the viewing public as assessed by critical theories.

    Prerequisites:
    Prerequisites: COM 267 and admission to the communication or film major.

    Credits: (4)

  
  • COM 357 - Scriptwriting for Serial Media


    Description:
    Scriptwriting for the basic genres of serial television and the web. Includes study of serial script, structure, story, character development, and dialog. COM 357 and ENG 357 are cross-listed classes, students may not receive credit for both.

    Prerequisites:
    Prerequisites: COM 267 or ENG 267 and admission to the communication, English language and literature or film major.

    Credits: (4)

  
  • COM 362 - Conflict and Communication


    Description:
    Communication and decision-making strategies for conflict resolution. Negotiating agreement and mediating differences in interpersonal and organizational settings.

    Prerequisites:
    Prerequisite: admission to either the communication studies, public relations, film, or journalism major.

    Credits: (4)

  
  • COM 365 - Organizational Communication


    Description:
    Function, forms, and patterns of communication in organizations. Effects of organizational structures and dynamics on communication. Methods of evaluating communication policies and practices as an aid to organizational management. By permission.

    Prerequisites:
    Prerequisite: admission to either the communication studies, public relations, or journalism major or permission of instructor.

    Credits: (4)

  
  • COM 369 - Mass Media and Society


    Description:
    Relationship of the mass media to social institutions; including philosophy, responsibilities, regulations, and criticism. Variable topic, may be repeated for up to 8 credits under a different title. COM 369 and SOC 369 are cross-listed courses; students may not receive credit for both. May be repeated for credit.

    Credits: (4)

  
  • COM 370 - Advanced Public Relations Writing


    Description:
    Practical instruction in persuasive writing, news releases, broadcast material, speeches, institutional messages, newsletter articles, employer publications, backgrounders, features, and corporate profiles.

    Prerequisites:
    Prerequisites: COM 208, and COM 270, and admission to the public relations major, or non-profit minor, or instructor permission.

    Credits: (4)

  
  • COM 371 - Event Planning and Management


    Description:
    This course offers a comprehensive study of the event management field. The course will enable participants to develop an innovative and multi-skilled approach to planning and coordination events. Topics include: legal issues in event planning and coordination promotions, design, catering, and other relevant topics.

    Prerequisites:
    Prerequisite: admission to the communication or recreation and tourism major, minor or certificate program or permission of instructor.

    Credits: (4)

  
  • COM 372 - Social Media Strategies


    Description:
    Students learn the basics of researching, planning and critical analysis of social media in communication campaigns, evaluate strategies and tactics, and analyze past and current campaigns for effective use.

    Prerequisites:
    Prerequisites: admission to the communication, film, journalism, public relations major, or instructor permission.

    Credits: (4)

  
  • COM 375 - Interviewing Principles and Techniques


    Description:
    Examination of the basic principles and techniques of interviewing and their application in informational, employment, and persuasive/counseling contexts. Extensive in-class and community experience in interviewing provided.

    Prerequisites:
    Prerequisites: COM 207 and admission to a communication major.

    Credits: (4)

  
  • COM 380 - Nonverbal Communication


    Description:
    Fundamentals of nonverbal communication including codes, relationship to biology and culture, usage, and interrelationships. COM 380 and ANTH 380 are cross-listed courses.

    Credits: (4)

  
  • COM 382 - History of American Journalism


    Description:
    Survey of American journalism since colonial times; emphasis on understanding the evolution of journalism in the United States and the changing technological, social, and cultural trends affecting print and broadcast journalism.

    Prerequisites:
    Prerequisites: COM 201 and admission to a communication major.

    Credits: (4)

  
  • COM 388 - Advertising Planning


    Description:
    Development of media strategies in advertising campaigns, including analysis of research, making useful media buys, integrating multiple objectives in the media message, and developing an assessment plan for effectiveness of message.

    Prerequisites:
    Prerequisite: COM 280.

    Credits: (4)

  
  • COM 396 - Individual Study


    Description:
    May be repeated if subject is different.

    Credits: (1-6)

  
  • COM 397 - Honors


    Prerequisites:
    Prerequisite: admission to department honors program.

    Credits: (1-12)

  
  • COM 398 - Special Topics


    Description:
    May be repeated if subject is different.

    Credits: (1-6)

  
  • COM 399 - Seminar


    Description:
    May be repeated if subject is different.

    Credits: 1-5

  
  • COM 401 - Communication Theory


    Description:
    Examination of human communication on an individual, interpersonal, and public level. Exploration of the relationship between communication theory and the practice of communication in various professional settings.

    Prerequisites:
    Prerequisite: admission to either the communication studies, public relations, film, or journalism major.

    Credits: (4)

  
  • COM 402 - Gender Communication


    Description:
    Analysis of gender role development in females and males with focus on effective relationship development between sexes. Analysis and development of communication skills useful in cross-sex friendships, working relationships, and romantic/family relationships.

    Prerequisites:
    Prerequisite: admission to either the communication studies, public relations, film, or journalism major.

    Credits: (4)

  
  • COM 403 - Family Communication


    Description:
    This course is designed to provide an overview of family dynamics and the processes that influence family communication and family functioning. FCL 403, COM 403 and FCL 503 are cross-listed courses; students may not receive credit for both.

    Credits: (4)

  
  • COM 404 - Radio Ratings and Revenue


    Description:
    This course explores the radio ratings and billing structure theory and practice, covering radio formats, radio markets, methodology and execution. Course will be offered every year. Course will not have an established scheduling pattern.

    Prerequisites:
    Prerequisites: COM 201 and COM 202 and FILM 215 and COM 304.

    Credits: (2)

    Learner Outcomes, Activities and Assessments

    Learner Outcome

    Activity (optional)

    Assessment

    Students will be able to describe and evaluate the history of Radio advertising as a viable business model.

    Students will evaluate current radio business model based on their historic understanding of the topic. 

    Graded assignment based on the differentiation between successful and non-successful models.   

    Students will be able to demonstrate an understanding of radio ratings and billing structures

    Based on scenarios, student groups will analyze billing data based on ratings for a given radio format and market.

    Graded case studies.

    Students will be able to analyze the components of an effective multi-media Radio campaign

    Students will diagram all the steps of an effective Radio Promotional campaign, including run dates for a campaign based on fictitious radio ratings structure.

    Rubric based on design of campaign, proposal of promotional material, formulation of materials, overall organization, and prediction of needs. 

    Students will be able to demonstrate the skills necessary for executing a large-scale, radio-relevant station event 

    Students will plan and execute an actual large-scale event for KCWU-FM with the fictitious goal of increasing ratings and/or revenue.

    Rubric based on relevancy for radio, use of multi-media entities, management of staff, preparation and arrangement of event, organization of training, execution or event, and value of the event to the community.



  
  • COM 407 - Advanced Intercultural Communication


    Description:
    In-depth study of theory and practice of intercultural, cross-cultural, co-cultural and sub-cultural communication. Examination of the communication plays in these groups’ interactions with each other and the relevant dominant culture.

    Prerequisites:
    Prerequisites: COM 302, and admission to the communication studies major, communication minor, organizational communication minor, or instructor permission.

    Credits: (4)

  
  • COM 408 - Feature Writing


    Description:
    Skills needed to conceive, report, and write a wide range of feature stories for newspapers, magazines, and online publications.

    Prerequisites:
    Prerequisite: COM 226.

    Credits: (4)

  
  • COM 409 - Magazine Freelancing


    Description:
    This entrepreneurial journalism course introduces students to the concepts of how to work as a freelancer, and to the basics of writing for magazines. Grade will be S or U.

    Prerequisites:
    Prerequisite: COM 226 or instructor permission.

    Credits: (4)

  
  • COM 422 - Advanced Multi-Camera Production


    Description:
    The creative use of multi-camera techniques for studio and remote productions. Emphasis on directing, advanced lighting techniques, sound design, graphics, and remote truck equipment. Focus on dramatic formats, magazine-style, and large event productions.

    Prerequisites:
    Prerequisites: COM 322 and admission to either the communication studies, public relations, film, or journalism major.

    Credits: (4)

  
  • COM 427 - Grant Writing


    Description:
    Students will learn how to evaluate nonprofit organizational needs, identify and research foundations and other funding organizations as potential sources of support, and grant proposal writing.

    Prerequisites:
    Prerequisite: COM 312 and a nonprofit major, minor, or certificate, public relations major, communications major or by permission of instructor.

    Credits: (4)

  
  • COM 430 - Digital Cinematography


    Description:
    Combined lecture and intensive, hands-on camera and lighting skills course focused on the art and technique of cinematic composition; technical emphasis on lighting equipment and strategies, camera systems and operation, distinctions between film and digital formats, and the cinematographer’s aesthetic contribution to the story.

    Prerequisites:
    Prerequisites: COM 330, and COM 341, and film major status, or instructor permission.

    Credits: (4)

  
  • COM 431 - Editing Techniques for Film


    Description:
    History, concepts, and techniques of telling cinematic stories through editing. Hands-on learning by editing diverse scenes. Combination of lecture and skills application.

    Prerequisites:
    Prerequisites: COM 341 and film or broadcast journalism major status.

    Credits: (4)

    Learner Outcomes, Activities and Assessments

    Learner Outcome

    Activity (optional)

    Assessment

    Evaluate the qualities of overall structure of a feature-length narrative film.

     

    Students will deconstruct a feature film’s structure and determine its effectiveness, demonstrating understanding of “macro” story structure and its application to the narrative.

    Construct a dramatic narrative scene or short film that displays the qualities of traditional continuity-style editing.

     

    Students will edit a narrative scene or short film, demonstrating effective dialogue, reactions, and narrative information.

    Construct a documentary scene or short film, employing techniques of documentary editing.

     

    Students will edit a documentary scene or short film, demonstrating development of a theme and effective structure.

    Construct a comedy scene or short film that displays the qualities of narrative editing for comedy.

     

    Students will edit a comedy scene or short film, demonstrating appropriate pacing, delivery, reactions, and

    comedic timing.

    Construct an action scene or short film that displays the qualities of narrative editing for action.

     

    Students will edit an action scene or short film, demonstrating appropriate character identification, variety of pacing, and excitement.

    Revise a previously edited scene or short film by deviating from the script.

     

    Students will re-cut a previously edited scene using raw footage and deviating from the script, demonstrating new uses of meaning, narrative and aesthetic constructs not present in the original script.

    Construct a scene or short film that displays a non-linear, discontinuity editing approach.

     

    Students will edit a scene or short film using multiple, unrelated sources, demonstrating development of theme(s), motifs, and creation of meaning via the “third effect.”

    Summarize significant trends and advancements in the history of film editing.

     

    In a written exam, students must correctly name and describe characteristics of historical trends and advancements in film editing.



  
  • COM 432 - Directing TV and Film


    Description:
    Examines director’s role and responsibilities, process of translating the written word into image and action; basics of camera-actor blocking; editing dialogue scenes; organizing production venues and logistics of in-studio and on-location programs. Combined lecture/workshop.

    Prerequisites:
    Prerequisites: senior standing and COM 322 or COM 341. COM 346 is recommended.

    Credits: (4)

  
  • COM 440 - Corporate Media Production


    Description:
    A study of methods used in the conceptualization, design, and production of non-broadcast video programs. Consideration of management needs and training requirements.

    Prerequisites:
    Prerequisites: COM 341 and admission to either the communication studies, public relations, film, or journalism major.

    Credits: (4)

  
  • COM 441 - Documentary Production


    Description:
    Detailed analysis of the creative and technical elements of documentary production. Emphasizes “hands-on” application of production techniques for documentary storytelling from concept through to final product. May be repeated for credit. Combined lecture/workshop.

    Prerequisites:
    Prerequisites: COM 341 and admission to either the communication studies, public relations, film, or journalism major. COM 363 and ENG 363 is also a recommended prerequisite.

    Credits: (4)

  
  • COM 442 - CentralNewsWatch Reporting


    Description:
    Gather, write, and report news stories for newscasts to be aired on cable and to also be distributed online and through social media. May be repeated up to 12 credits.

    Prerequisites:
    Prerequisite: COM 310.

    Credits: (3)

    Learner Outcomes, Activities and Assessments

    Learner Outcome

    Activity (optional)

    Assessment

    Students will be able to conduct broadcast interviews in a professional setting.

    Students must turn in video news stories that include interviews. The interviews have to supply emotion or elaboration. They cannot be soundbites that just state facts.

    Peer and instructor review.

    Students will be able to develop news judgement and identify stories of significance to the audience.

    Students will turn in story ideas each week. Story ideas will be developed into video stories for the newscast.

    Peer and instructor review.

    Students will be able to write broadcast style.

    Students will turn in story scripts that focus on visual story telling, concise language, active vs passive sentence structure, good leads into soundbites.

    Peer and instructor review.

    Students will be able to produce an as-if-live report or a studio hit to demonstrate their ability to communicate story messages.

    Students must produce 1-2 stories that include AI L or a studio hit intro.

    Peer and instructor review.

    Students will be able to rewrite stories for use in other media.

    Students will write stories for the one medium and create another story with a different angle for use in another medium. Those mediums include over-the-air and social media.

    Peer and instructor review.



  
  • COM 446 - Pulse


    Description:
    Gather, write, report and design features and other articles for Pulse, the twice-quarterly student-written and student-run magazine. May be repeated for credit.

    Credits: (2)

  
  • COM 447 - Narrative Screenwriting I


    Description:
    In-depth study of the theory and practice of developing a narrative screenplay. Topics include narratology, symbols and myths, cognition and storytelling, oral tradition and communication, theme, point-of-view, and voice.

    Prerequisites:
    Prerequisites: COM 267 or ENG 267 and admission to the communication, English language and literature or film major.

    Credits: (4)

  
  • COM 450 - Advanced Public Speaking


    Description:
    Preparation and delivery of specialized forms of public address. Writing speeches for others, advanced forms of style and support, and speeches for special occasions.

    Prerequisites:
    Prerequisite: COM 340 or COM 345, and admission to the communications major.

    Credits: (4)

  
  • COM 451 - Communication Analysis and Research


    Description:
    Theory and practice in and study of methodology for gathering and analyzing data on human communication. Behavior identification, instrument types and uses, and assessment strategies.

    Prerequisites:
    Prerequisites: COM 401 and admission to a communication major.

    Credits: (4)

  
  • COM 452 - Applied Video Production


    Description:
    Assist in producing newscasts, public affairs, and/or entertainment programs for Ellensburg Community Television, and KCWU-TV. May be repeated up to 6 credits.

    Prerequisites:
    Prerequisite: COM 322.

    Credits: (1-2)

  
  • COM 453 - Applied Video Management


    Description:
    Administrative responsibilities for students involved in the production and scheduling of video programming for Central Access Television (CAT-14), or for live streaming and/or VoD. May be repeated up to 9 credits.

    Prerequisites:
    Prerequisites: COM 452, and instructor approval.

    Credits: (3)

  
  • COM 456 - History and Practice of Convergent Gaming


    Description:
    Course emphasizes the design and practice of role-playing games with a significant focus on computer-based Massive Multi-user Online Role Play Games (MMORPGs). The course will look at the economics, culture, art, design, and history of the rapidly growing Role Playing Games market.

    Prerequisites:
    Prerequisite: admission to either the communication studies, public relations, film, or journalism major.

    Credits: (4)

  
  • COM 457 - Narrative Screenwriting II


    Description:
    Combined lecture/workshop providing in-depth study of the theory and practice of developing a screenplay and teleplay writing style. Topics include mood and tone, scene structure and description, gender, age, subgroup communication and dialog techniques, non-verbal communication, and rewriting.

    Prerequisites:
    Prerequisites: COM 447 or permission of instructor.

    Credits: (5)

  
  • COM 460 - Communication Law


    Description:
    Understanding legal issues for the communication professions including libel, slander, privacy, copyright, and First Amendment.

    Prerequisites:
    Prerequisites: admission to either the communication studies, public relations, film, or journalism major.

    Credits: (4)

  
  • COM 462 - CentralNewsWatch Management


    Description:
    Administrative responsibilities for the production of CentralNewsWatch and CNW social media. May be repeated up to 12 credits.

    Prerequisites:
    Prerequisites: COM 310 and COM 442. Co-requisite: COM 342.

    Credits: (3)

    Learner Outcomes, Activities and Assessments

    Learner Outcome

    Activity (optional)

    Assessment

    Students will be able to identify story running order during a newscast as part of the role of     news producer.

    Produce a newscast.

    Students must meet professional standards and guidelines for selecting story order, timing, and flow of a newscast.

    Students will be able to create a newscast that incorporate news values.

    Managers identify stories of interest to Ellensburg and Kittitas County viewers. Managers will work with reporters to incorporate news values into stories.

    Newscasts will include newsworthy stories that impact Ellensburg and/or Kittitas County.

    Students will be able to demonstrate concern for professional standards for each  newscast.

    Managers will establish criteria for anchoring, producing and directing assignments. Managers will either perform the task and/or assign others to perform the tasks.

    A post newscast review will indicate what went well and what elements need to be improved.

    Students will be able to mentor and train incoming reporters.

    Managers will provide training to introduce reporters to various technical elements of the newscast. Managers will mentor reporters to help improve the final product. Disminating.

    Each newscast will show marked improvement over the last. Mistakes identified in early newscasts will  not be repeated.



  
  • COM 465 - Communication and Organizational Leadership


    Description:
    This course builds on COM 365 and provides advanced study of communication within organizations and the role of communication in leadership. The course is designed for senior students who will apply previous course information to advanced projects and study.

    Prerequisites:
    Prerequisites: COM 365 and admission to the communications major.

    Credits: (4)

  
  • COM 466 - Investigative Reporting and Writing


    Description:
    This class teaches the skills needed to conceive, report, and write investigative stories based on documents, data, interviews to be published in newspapers, magazines, and online publications.

    Prerequisites:
    Prerequisites: COM 226 and COM 306 and COM 308 and COM 321 and admission to the communication department major status. Co-requisite: COM 466LAB.

    Credits: (3)

  
  • COM 466LAB - Investigative Reporting and Writing Lab


    Description:
    A lab during which students learn software programs commonly used to analyze data in investigative reporting projects.

    Prerequisites:
    Prerequisites: COM 226 and COM 308, or instructor permission.

    Credits: (2)

  
  • COM 467 - Narrative Screenwriting III


    Description:
    Combined lecture/workshop providing in-depth study of the theory and practice of adaptations and alternative plots for screenplays and teleplays.

    Prerequisites:
    Prerequisites: COM 457 and admission to the communication, English language and literature, or film major.

    Credits: (5)

  
  • COM 468 - Observer


    Description:
    Reporting and writing, photo assignments and copy editing for the campus newspaper. May be repeated up to 12 credits.

    Credits: (1-3)

    Learner Outcomes, Activities and Assessments

    Learner Outcome

    Activity (optional)

    Assessment

    Students will be able to research and generate story ideas and develop angles pertinent to an audience of CWU students, faculty and staff.

     

    Students will be required to turn in two story ideas every week that are relevant to the paper’s audience.

    Students will demonstrate the ability to work in a deadline-driven environment.

     

    A portion of each student’s weekly grade will be assessed according to their ability to meet deadlines.

    Students will demonstrate the ability to write basic news and feature stories, including effective leads not grafts, basic story elements and basic story structures.

     

    Each week, students will report and write a basic news or feature story that is of publishable quality.



  
  • COM 469 - Media and Cultural Studies (Put on reserve 9/16/16)


    Description:
    Detailed examination of the media from the perspectives and insights of critical theoretical approaches ranging from the Frankfurt School, to cultural studies, to postmodern theory. Emphasis on unlocking the domains of meaning, value, politics, and ideology in the development of entertainment and information technology industries. COM 469 and COM 569 are layered courses; students may not receive credit for both.  (Put on Reserve 9/16/16.  Last taught in 2013.  Will go inactive 8/24/19.)

    Credits: (4)

  
  • COM 470 - Public Relations Strategies


    Description:
    Creation of a public relations program for an organization, agency, or institution.

    Prerequisites:
    Prerequisites: COM 370 and admission to either the communication studies, film, public relations, or journalism major.

    Credits: (4)

  
  • COM 471 - Corporate Communication in Latin America


    Description:
    This course studies business communication in Latin America. It provides a Latin American perspective for business communication theories, strategies and practices. It also investigates the interaction of cultures from social, political, and legal viewpoints.

    Prerequisites:
    Prerequisite: COM 370 and major status for public relations majors or instructor permission.

    Credits: (4)

  
  • COM 472 - Global Public Relations


    Description:
    This course studies public relations from a global perspective. It provides an international point of view for public relations theories, strategies, and practices. It also compares cultures and investigates the interaction of cultures from a cultural, social, political, and legal perspective. Grade will either be S or U.

    Prerequisites:
    Prerequisites: COM 370 and admission to either the communication studies, film, public relations, or journalism major.

    Credits: (4)

  
  • COM 473 - Crisis Communication Management


    Description:
    Crisis communication management is concerned with all of an organization’s stakeholders and the multifaceted way in which an organization communicates (customers, investors, employees, etc.).

    Prerequisites:
    Prerequisites: admission to the communication studies or public relations major, or instructor permission.

    Credits: (4)

  
  • COM 474 - Public Opinion


    Description:
    Monitoring, assessing, and managing public opinion.

    Prerequisites:
    Prerequisite: admission to either the communication studies, public relations, film, or journalism major.

    Credits: (4)

  
  • COM 475 - Public Relations Management


    Description:
    Application of theory and concepts to managing public relations and advertising accounts.

    Prerequisites:
    Prerequisites: COM 470 and admission to public relations major, or instructor permission.

    Credits: (4)

  
  • COM 476 - Corporate Communications and Investor Relations


    Description:
    Professional financial communications course, focusing on SEC disclosure requirements and accurate/complete communications with shareholders and investors. Intended to strengthen business-related verbal/writing/presentaton skills for careers in advertising, public relations, journalism, marketing/business administration. Course will be offered every year (Spring and Summer).

    Prerequisites:
    Prerequisites: COM 208 and COM 270.

    Credits: (4)

    Learner Outcomes, Activities and Assessments

    Learner Outcome

    Activity (optional)

    Assessment

    Demonstrate the ability to read and present income statements, balance sheets, cash-flow statements, understand SEC reporting regulations and related requirements, Sarbanes Oxley, GAAP and pro forma accounting, buy-side and sell-side analysts, bulls-and-bears, longs-and-shorts, and market psychology.

     

    Manage with other students the preparation of SEC-required 10-Q quarterly earnings releases; 10-K CEO annual report letters and 8-K material news releases for mergers and acquisitions and corporate restructurings

    Students will demonstrate their understanding and ability to read and analyze financial statements, balance sheets and cash-flow statements in two quizzes and preparing two quarterly earnings releases

    Examine market ethics, including reconciling the seemingly contradictory requirements of fiduciary responsibility (e.g., doing well) for shareholders and corporate social responsibility (e.g., doing good) for employees, communities, the environment and the public as a whole.

     

    Appraise the tenets of fiduciary responsibility and corporate social responsibility into the planning and staging of a mock buy-side, sell-side financial analyst conference. Also include this discussion into a final two-page executive memo justifying the holding of this conference for management.

    Each student will write a complete CEO annual report letter for investors, employees, customers and others, which must demonstrate a thorough understanding of fiduciary and corporate social responsibility

    Summarize qualitative and quantitative worlds of investor relations including communicating with buy-and-sell-side analysts, hedge funds, institutions, retail investors, major exchanges, credit rating agencies and portfolio managers.

     

    Formulate pitching letters to media and analysts for them to attend the corporate team’s mock financial conference. Understand the key differences of buy-side, sell-side and retail analysts, the role of major exchanges and the regulatory mandates of the SEC, FTC and DOJ

    All students must participate in teams to plan, prepare and present a conference to financial analysts, demonstrating their knowledge of financial language and the core business of a publicly traded company.

    Prepare crisis communications plans to safeguard reputations and protect brand equity in a 24/7/365 social-media world.

     

    Create real-time corporate earthquake response drills, calling for the team to prepare a news release in one-hour reporting the suspension of trading, commenting on protection of employees and a major donation to a charitable organization (e.g., Red Cross). Students also watch, “The Smartest Guys in the Room” about the downfall of Enron, and respond to what they would do if they headed Enron’s PR department.

    Score and record whether students have successfully included all of the required commentary under deadline pressure as a result of a major crisis. Conduct a wide-ranging discussion of what went seriously wrong at Enron and what they would do if they were working at Enron under criminal corporate management. Each student will be more prepared to respond to a major crisis as a result of this assignment.

    Appraise employee attraction and retention issues, including the use of Employee Stock Purchase Plans (ESPP) and stock options as incentives.

    Formulate 8-K news releases on mergers and acquisitions, restructuring and crisis events, which directly impact the moral of employees. Students learn that employees are the most important asset for any corporation.

    Students will work in teams to prepare M&A and restructuring news releases, and plans for effectively and diplomatically presenting these programs to impacted employees



  
  • COM 478 - Advanced Newspaper Editing


    Description:
    Administrative responsibilities for students serving as editors of the campus newspaper. Variable credit with a maximum of 6 credits. May be repeated for credit.

    Prerequisites:
    Prerequisites: COM 208, COM 347, and COM 468.

    Credits: (3-6)

  
  • COM 481 - Central Communication Agency


    Description:
    Managing real clients for the student-run, full-service public relations and advertising communication firm. May be repeated up to 6 credits.

    Prerequisites:
    Prerequisite: COM 208 or by permission of instructor.

    Credits: (2)

  
  • COM 483 - Advanced Central Communication Agency


    Description:
    Administrative responsibilities for teams within Central Communication Agency, the student-run, full-service public relations and advertising communication firm. May be repeated up to 9 credits.

    Prerequisites:
    Prerequisite: COM 208 and COM 481 or by permission of instructor.

    Credits: (3)

  
  • COM 485 - Senior Seminar


    Description:
    A research project leading to a thesis.

    Prerequisites:
    Prerequisites: admittance to a communication major and COM 401.

    Credits: (4)

  
  • COM 486 - Advanced Journalism Seminar


    Description:
    Issues and skills in specialized journalistic situations. Seminar topics will change from quarter to quarter. May be repeated for up to 8 credits under a different subtitle.

    Prerequisites:
    Prerequisites: COM 308 and admission to either the communication studies, public relations, or journalism major.

    Credits: (4)

  
  • COM 487 - Advanced Public Relations Seminar


    Description:
    Advanced public relations seminar topics will change from quarter to quarter. May be repeated for credit under a different title.

    Prerequisites:
    Prerequisites: COM 470 and admission to either the communication studies, public relations, or journalism major.

    Credits: (4)

  
  • COM 489 - Portfolio Assessment


    Description:
    End-of-program assessment activities. Preparation, presentation, and evaluation of a professional portfolio of work produced during the major.

    Prerequisites:
    Prerequisites: senior standing and admission to either the communication studies, public relations, or journalism major.

    Credits: (1)

  
  • Learning Agreement Forms

    COM 490 - Cooperative Education


    Description:
    Individual contract arrangement involving student, faculty, and cooperating agency to gain practical experience in communication. May be repeated for credit. Grade will either be S or U.

    Credits: (1-12)

  
  • COM 491 - Workshop


    Description:
    May be repeated for credit.

    Credits: (1-6)

  
  • COM 492 - Communication Practicum


    Description:
    Faculty supervised applied and/or service learning experience for students pursuing a major or minor in the communication department. May be repeated for up to 6 credits. Grade will either be S or U.

    Prerequisites:
    Prerequisites: students must be admitted to communication studies, public relations, film or journalism major or minor.

    Credits: (2)

  
  
  • COM 497 - Honors


    Prerequisites:
    Prerequisite: admission to department honors program.

    Credits: (1-12)

  
  • COM 498 - Special Topics


    Description:
    May be repeated up to 12 credits.

    Credits: (1-6)

  
  • COM 499 - Seminar


    Credits: (1-5)


Computer Science (CS)

  
  • CS 101 - Computer Basics


    Description:
    Integrated, project-based course using student-produced working materials in the form of a mini thesis. Microsoft Office tools are learned in a web-based practical application environment. Basic Skills 6 - Computer Fundamentals.

    Credits: (4)

    General Education Category
    Basic Skills 6 - Computer Fundamentals.

  
  • CS 105 - The Logical Basis of Computing


    Description:
    Problem solving, algorithm development, complexity, computability. Representation of algorithms as computer programs, data, decisions and control inherent sources of error. Basic Skills 5 - Reasoning.

    Credits: (4)

    General Education Category
    Basic Skills 5 - Reasoning.

  
  • CS 110 - Programming Fundamentals I


    Description:
    Fundamental concepts of programming from an object-oriented perspective. Classes, objects and methods, algorithm development, problem-solving techniques, basic control structures, primitive types and arrays.

    Credits: (4)

  
  • CS 111 - Programming Fundamentals II


    Description:
    Continuation of object-oriented programming concepts introduced in CS 110. Inheritance, exceptions, graphical user interfaces, recursion, and data structures.

    Prerequisites:
    Prerequisites: CS 110 and MATH 153.

    Credits: (4)

 

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